About Michelle Newby

ABOUT

Hi, I’m

Michelle

Newby.

I’m a global marketing leader with 15+ years building and transforming consumer brands across sport, fashion and lifestyle.

From Reebok and adidas in Germany to LOFT and Ann Taylor, my career has centered on helping established brands understand where consumers are going next and translating that insight into ideas people want to engage with.

WHAT I BRING

Where strategy meets execution.

Brand Transformation

Helping established brands evolve with changing consumers and culture.

Global Brand Strategy

Turning consumer insight into brand strategies that scale across markets.

Integrated Marketing

Connecting one brand idea across every consumer touchpoint.

Consumer Insight → Brand Action

Turning research, behavior and cultural signals into ideas that resonate.

Social + Culture

Building relevance through social, creators, community and content.

Marketing Analytics + Optimization

Using real-time performance signals to optimize strategy and investment.

Consumer Experience

Designing how people discover, experience and connect with brands.

Global → Local

Creating global frameworks built to flex across markets.

WHAT KEEPS ME CURIOUS

New people. New places. Different perspectives.

Living and working internationally shaped how I think about brands, culture and consumers. Some of the best ideas come from getting outside your own world and seeing things from a different perspective.

A career built across brands, markets and cultures.

REEBOK
Sport + community

ADIDAS
Global brand strategy

LOFT
Brand transformation

ANN TAYLOR
Brand repositioning

WHAT’S NEXT
The next transformation

Let’s connect.

I’m always interested in meeting people building brands, businesses and ideas for what’s next.